Abu Garcia released the Zenon CX Spinning on Sept 29: a magnesium-body spinning reel whose 1000S weighs 113 g, with all four sizes at 124 g or less. Megabass is reworking its Okashira Head jig head and adding a prop-equipped Screw Head version for late November.
Daiwa put a 36 mm spool in the Zillion TW. The 26 Zillion TW 150 runs a G1 duralumin MAG-Z BOOST spool for distance, weighs 215 g, and is positioned for bass through seabass, surf and rockfish — ¥58,400 including tax. The other story is Gan Craft: three shop-exclusive Jointed Claw colorways land at once.
A quiet week for new product, but two things worth knowing. Smith reissues the Heddon Lucky 13 in six colors taken from 1942 — the year Chuck Heddon was born — landing in October. And Megabass's Destroyer Evoluzion took an IDEA Silver Award, completing a sweep of the world's three major design prizes; it goes into the Henry Ford Museum's permanent collection alongside the first iPhone.
Abu Garcia drops an Ambassadeur running its VOLTIQ electronic brake in October and November — CNC-machined full metal body, ¥69,500 before tax, sitting at the top of the round-reel line. DUEL answers with LaTour, a 17-model hardbait series spanning cranks, shads, vibes and a 210mm pencil.
Abu Garcia claims the lightest spinning reel ever built — 118g in the 2500 size — landing late September. Jackall counters with a 2.8-inch swimbait designed to be dragged along the bottom.
Abu Garcia drops a big-bait baitcaster with a 110cm-per-turn gear in October, and O.S.P launches its first slash-bill jerkbait — a high-float design that shimmies back to the surface after each jerk.
This week: Gan Craft adds seven photo-real ayu patterns to its 178mm jointed big bait, and Abu Garcia launches a magnesium-bodied spinning reel with a two-mode drag.
This week: Gan Craft adds seven photo-real ayu patterns to its big pencil, and Ryugi brings the saltwater darting technique to bass with a purpose-built jig head.
This week: HideUp's unusual 'three fish in one' elastomer bait, and a new hush-hush worm from tournament pro Takuma Hata that's reportedly wrecking reservoir bass.
This week: the I-motion plug Haruhiko Murakami spent 3-4 years perfecting, and a super-shallow spin on the ONETEN — the JDM jerkbait US anglers already know by name.
This week: Megabass answers the US forward-facing sonar boom with a purpose-built blade jig, and DUO shrinks the shad-crank hybrid to 40mm.
As the 2026 season moves from the rainy season into high summer, Japanese makers are leaning hard into finesse-presentation baits. We break down RAID JAPAN's dead-slow swimbait and the downsized pencil from Revonik (the boutique brand run by sight-fishing master Seiji Kato) — what's actually new about each, and where it earns a spot in your box. Sourced from manufacturer announcements and LureNewsR.
A cross-category pick of the most notable Japanese bass lures launched for the 2026 season. We break down the latest from Megabass, Jackall and Evergreen — what's actually new about each one, and where it earns a spot in your box. All details are sourced from manufacturer announcements and LureNewsR.